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Posts Tagged: market segmentation

Are You Making These Common SAAS Company Research Mistakes

Market research is a vital component of any small SAAS company’s marketing strategy success and competitive positioning. The research could possibly involve comprehending the market and the competitive landscape before launching a new product. It may also entail comprehending what customers think about your existing product/services, a market segmentation to define a target market, or something that can help you understand where your product or service stands compared to others in the market. Other comparisons ...
08/05/2011 by Jozef in Software Outsourcing Comments are off
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